Creative Expo Taiwan 2026 : Bit Zero
Organizer | Ministry of Culture, Taiwan
Co-organizers | National Taiwan Craft Research and Development Institute Taiwan Creative Content Agency (TAICCA)
Supporting Organization | Taiwan Institute of Creative Design Foundation
Executive Unit | Taiwan Design Research Institute (TDRI)
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Visual Identity | JOEFANG STUDIO × OUT OF OFFICE
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AD:Joe Fang (JOEFANG STUDIO)
D:Liang Chu Ching (OUT OF OFFICE)
CP:Chang Ying Sin (OUT OF OFFICE)
PM:Lynn Tseng (JOEFANG STUDIO)
MD:Redic Hsu Chu Bo Lin
VS:Liang Chu Ching Jeff Chiang
Year:2026
主辦單位 | 文化部
合辦單位 | 國立臺灣工藝研究發展中心 文化內容策進院
協辦單位 | 財團法人臺灣生活美學基金會
執行單位 | 財團法人台灣設計研究院
主視覺系統｜究方社 × 外也企画
視覺統籌｜方序中 (究方社)
主視覺設計｜梁巨璟 (外也企画)
創意企劃｜張櫻馨 (外也企画)
主視覺專案管理｜曾令閎 (究方社)
主視覺動態導演｜拉瓦
主視覺動態製作｜朱柏霖
主視覺風格設定｜梁巨璟 江杰儒
從「魔鏡魔鏡」到「芝麻開門」，再到今日的 AI Prompt，人類始終透過語言施展屬於每個時代的咒語，讓想像轉化為現實。
呼應「第零位元」策展主題，「型隨咒語」延伸 AI 時代的創作想像，將 AI 指令視為當代咒語，記錄文字跨越虛實、生成形體的瞬間。視覺以低寫真與未修飾線條呈現 AI 時代初始探索的未知感，象徵人類重新學習創造與世界對話的新語言。
主視覺透過蘋果、鑰匙與人像三個物件，分別對應文化策展、文創商展與 IP 授權，展開關於知識、產業與創造生命力的想像。
From “Mirror, mirror on the wall…” to “Open Sesame,” and today’s AI prompts, humanity has always created with the spells of its time—transforming language into reality.
Echoing the curatorial theme Bit Zero, “Form Follows the Spell” expands on the creative possibilities of the AI era, reimagining AI prompts as contemporary spells that transform words into forms. Through low-fidelity imagery and unpolished outlines, the visual identity captures the curiosity and uncertainty of an emerging AI era, where a new creative language is being discovered.
Three symbolic objects—the apple, key, and portrait—represent the Expo’s three sectors: Cultural Curation, Creative Business, and IP Licensing, exploring knowledge, industry, and new forms of creative vitality.
呼應「第零位元」策展主題，「型隨咒語」延伸 AI 時代的創作想像，將 AI 指令視為當代咒語，記錄文字跨越虛實、生成形體的瞬間。視覺以低寫真與未修飾線條呈現 AI 時代初始探索的未知感，象徵人類重新學習創造與世界對話的新語言。
主視覺透過蘋果、鑰匙與人像三個物件，分別對應文化策展、文創商展與 IP 授權，展開關於知識、產業與創造生命力的想像。
From “Mirror, mirror on the wall…” to “Open Sesame,” and today’s AI prompts, humanity has always created with the spells of its time—transforming language into reality.
Echoing the curatorial theme Bit Zero, “Form Follows the Spell” expands on the creative possibilities of the AI era, reimagining AI prompts as contemporary spells that transform words into forms. Through low-fidelity imagery and unpolished outlines, the visual identity captures the curiosity and uncertainty of an emerging AI era, where a new creative language is being discovered.
Three symbolic objects—the apple, key, and portrait—represent the Expo’s three sectors: Cultural Curation, Creative Business, and IP Licensing, exploring knowledge, industry, and new forms of creative vitality.
