minnao : Packaging Visual System Design
AD:Liang Chu Ching Chang Ying Sin
D:Liang Chu Ching
P:Lee Tsung Yu – product minnao – landscape
PM:Chang Ying Sin
CL:minnao
Year:2025
眠腦以探索台灣土地的氣味為出發，包裝系統從品牌整體形象策略著手，提出「Scent Trail」的核心概念。氣味不只是產品的功能性特徵，更是穿越風土、引導記憶、標示地貌的座標。
每一氣味皆以「路徑代號」分類，對應山嵐、溪谷、原野等不同地理地貌的色彩語言，形成清晰可辨的品牌座標，強化氣味與地景之間的聯想與記憶點。
我們將識別邏輯延伸至命名、包裝、攝影與影像，建立一套系統化、可擴充的品牌語言，使品牌視覺在多元媒介中維持一致性與高辨識度，形塑鮮明整體形象。
SCENT TRAIL
— SENSORY MAPS ON THE MOVE
座標 — 路徑 — 抵達
minnao explores Taiwan’s landscapes through scent. We developed the “Scent Trail” concept, where fragrance becomes a sensory coordinate—mapping place, memory, and movement.
Each scent is assigned a route code and color palette inspired by terrain—misty hills, river valleys, open fields—turning geography into a visual anchor.
This logic extends to naming, packaging, and photography, building a consistent, expandable identity system. Materials echo the body’s wayfinding, with tactile textures that evoke the richness of soil and place.
Coordinate — Route — Arrival.
SCENT TRAIL
— SENSORY MAPS ON THE MOVE
每一氣味皆以「路徑代號」分類，對應山嵐、溪谷、原野等不同地理地貌的色彩語言，形成清晰可辨的品牌座標，強化氣味與地景之間的聯想與記憶點。
我們將識別邏輯延伸至命名、包裝、攝影與影像，建立一套系統化、可擴充的品牌語言，使品牌視覺在多元媒介中維持一致性與高辨識度，形塑鮮明整體形象。
SCENT TRAIL
— SENSORY MAPS ON THE MOVE
座標 — 路徑 — 抵達
minnao explores Taiwan’s landscapes through scent. We developed the “Scent Trail” concept, where fragrance becomes a sensory coordinate—mapping place, memory, and movement.
Each scent is assigned a route code and color palette inspired by terrain—misty hills, river valleys, open fields—turning geography into a visual anchor.
This logic extends to naming, packaging, and photography, building a consistent, expandable identity system. Materials echo the body’s wayfinding, with tactile textures that evoke the richness of soil and place.
Coordinate — Route — Arrival.
SCENT TRAIL
— SENSORY MAPS ON THE MOVE
